"Our aim is to bring the finest digital content with the most effective infrastructure"

Prime has been established since 2004 as a business concentrating on the development and operation of digital broadcast transmission and supply of content. Our principle aim is the overall implementation of the finest digital audio content and the most effective infrastructure not only catering for large regions but to fulfil the aspirations of smaller countries and areas where because of size and population levels digital radio would not generally be financially viable.

We are interested in every level of digital radio, from identifying capital investment, regulator & government coordination, designing the overall business model, technical infrastructure, studio facilities, programming, training, marketing, importation & sale of receivers, station & platform management, audience research and commercial sales.

Within these parameters we ensure that personnel involved in our operations have access to good training and development in areas we feel would be most beneficial. Our dedication to training is our investment for the future.

We work closely on a daily basis with the manufacturers of domestic digital receivers as well as all the leading producers of every type of broadcast equipment ensuring the best, state-of-the-art, most affordable equipment is available at every level.

We research and carefully study regions to ensure the most excellent and popular programming and editorial is added into the platforms locally allowing regional languages, local culture and daily life the broadest possible scope with the widest range of stations appropriate to every possible listening taste.

Transmission

Digital broadcasting is fast becoming the preferred platform for listeners in regions where time and finance has been invested wisely.

The take-up of digital radio in recent times has been phenomenal and the momentum looks set to speed up in the immediate future as audiences are demanding a greater range of programmes and higher quality transmission.

We are looking at several areas in Europe and other parts of the world where we feel our business model would succeed.

With our proven technical and broadcast expertise we feel we can provide the best possible quality digital transmission infrastructure to just about any region or community within a realistic and carefully planned timeframe. 

Studios

We have the ability and expertise to build studios suiting the requirements for any type of digital station from simple news booths, to self-op general programme studios, operated control and linked studios to full blown concert and live music and drama studios.

As well as cost effective remote broadcast systems, outside broadcast units and small sub-studios.

Our technical team can design and advise on just about any digital broadcast scenario within realistic localised budgets that won't financially wreck plans before stations are launched.

Programming

We have worked closely with many leading broadcasters with our aim to bring in their digital networks as a means of demonstrating the range of available digital stations and the potential for local services to broaden output and provide innovative services. Some of these stations supply their output by arrangement others offer further scope to broadened the schedule suiting local audience tastes.

We also like to develop our specialised stations for the home market produced and presented locally. These stations maybe high quality dedicated classical music, pop music stations, alternative rock, educational stations, tourist channels, talks - in fact anything we feel is commercially viable and editorially important for the audience.

We also have plans for network services across several regions or countries, offering full editorial and localised & national advertising. These stations will follow our principle of the highest quality and diversity whilst offering tantalising and serious potential to advertisers who would like to market their product to a comprehensive audience.